FORBES / B2B
The demand engine
$0 to eight figures in marketing-influenced revenue, built from scratch and measured with contact-role attribution.
salesforce / pardot / blueconic / looker
Case studies
Sorted by relevance to demand gen and lifecycle leadership roles. They all follow the same format, so once you've read one you can skim the rest.
Also on the site: the stack and how I work.
FORBES / PLATFORM
Forbes Connect on the CDP
An owned-media conversion layer on an 18M+ profile CDP, routing identified readers into lifecycle and sales systems.
blueconic / pardot / salesforce
FORBES / OPERATIONS
The operating playbook and AI
Standards, prompt libraries, QA checklists, and governance: how two people run 10+ concurrent programs.
chatgpt enterprise / claude code / n8n
FORBES / SELF-SERVE
Self-serve advertising lifecycle
8 programs and 29 emails for a self-serve product on DanAds, built solo with the revenue model attached. Built, not yet launched.
danads / salesforce
FORBES / ENTERPRISE
Enterprise partner programs
Lead generation architecture pitched to three major enterprise advertisers, with CRM-ready delivery.
salesforce / gam / linkedin ads / bombora
FORBES / B2C
Forbes8 lifecycle
Activation, engagement, retention, and LTV for a consumer product, with an incremental-sales feedback loop.
html / css / email automation
FORBES / EVENTS
Under 30 Summit 2018
A 10,000+ attendee audience built with a team of three and a ~$500K budget over six months, including radio and out-of-home in Nigeria and Ghana.
paid media / radio / out-of-home