FORBES / B2B
The demand engine
I built it from scratch, and it's gone from $0 to eight figures in marketing-influenced revenue, measured with Salesforce contact-role attribution.
salesforce / pardot / blueconic / looker
Case studies
Sorted by relevance to demand gen and lifecycle leadership roles. They all follow the same format, so once you've read one you can skim the rest.
Also on the site: the stack and how I work.
FORBES / PLATFORM
Forbes Connect on the CDP
Forbes Connect sits on an 18M+ profile CDP. It turns anonymous readers into known contacts and routes them into Pardot and Salesforce.
blueconic / pardot / salesforce
FORBES / OPERATIONS
The operating playbook and AI
The standards, prompt libraries, QA checklists, and governance that let two people run 10+ concurrent programs.
chatgpt enterprise / claude code / n8n
FORBES / SELF-SERVE
Self-serve advertising lifecycle
8 programs and 29 emails for a self-serve product on DanAds, plus the revenue model. I built it solo. It's finished but hasn't launched yet.
danads / salesforce
FORBES / ENTERPRISE
Enterprise partner programs
Lead gen programs I designed and pitched to three major enterprise advertisers, with leads delivered ready to work in their CRM.
salesforce / gam / linkedin ads / bombora
FORBES / B2C
Forbes8 lifecycle
I owned activation, engagement, retention, and LTV for a consumer product, and tuned the programs on incremental sales.
html / css / email automation
FORBES / EVENTS
Under 30 Summit 2018
We built a 10,000+ attendee audience over six months with a team of three and a ~$500K budget, including radio and out-of-home in Nigeria and Ghana.
paid media / radio / out-of-home