Owned a B2C product lifecycle end to end: activation, engagement, retention, and LTV, with a feedback loop tying lifecycle sends to incremental sales.
For a consumer product, everything rides on what happens after signup. Somebody had to own that for Forbes8: getting new users to value fast, keeping them around, and figuring out which emails moved sales instead of just getting opened.
Design and engineering were booked, so I built the pages with the HTML and CSS I'd picked up doing demand gen. Then the activation plan: the sequence a new user hits in their first few days, pointed at getting them to value fast.
Engagement and retention programs across the subscriber base, pointed at LTV. The incremental-sales feedback loop is what let us tune programs against sales instead of opens.
html / css / email automation / funnel reporting
No public number on this one. But it's where I learned to run lifecycle the way I still run it: own the whole thing, build the measurement in early, judge the program on sales. Everything I did later in B2B lifecycle started here.