I designed and pitched lead gen programs to three major enterprise advertisers. Each one combined content, research, and retargeting, with leads delivered into the partner's CRM ready to work.
An enterprise partner buying lead gen wants qualified people, reached across a few channels in the right order and delivered in a shape their CRM and sellers can work the same week. Each of these had to be designed and sold through internally before anything could run.
The partner's pipeline goal drives three channels at once, content, research, and retargeting, in the right order. One flagship deliverable, a year-end insight report, anchors the rest. Delivery is designed to land in the partner's CRM in a shape their sellers can work the same week, with no cleanup first.
For a national wireless carrier I built a two-tier product structure, so the program could serve different buyer depths at different price points. For an enterprise software company it was an integrated partnership spanning content, research, and retargeting. For a hiring platform it was enterprise lead generation on the same architecture.
salesforce / gam / linkedin ads / bombora
All three stopped at the pitch stage, so the programs never ran and there are no revenue numbers to claim. The structure is what I can show here.