Lab/Sample 01
Pitch · 2026 White-labeled · scrubbed of client identifiers

Three working things, not a deck.

A three-artifact pitch built for an enterprise SaaS partner: landing page, inbound audit, lifecycle console. Coherently branded and wired around their post-$100M-ARR moment.

Below: what the brief asked for, what was built, and what came of it. Then the artifacts themselves, embedded under a placeholder brand so the work travels without the client.

Brief

A Head-of-Growth audition that reads like Day 30, not Day 0.

Enterprise SaaS partner in the agentic-AI category, post-$100M ARR, building out an integrated demand-gen function and the launch motion for a new product line.

A résumé and a deck would have answered the wrong question. The real question was whether the candidate could ship the operating system the role would have to build.

Move

Built three working artifacts. Branded them coherently. Linked them.

An industry council landing page sized for the enterprise CX buyer. A domain-in / plan-out inbound audit tool. A three-view (operational, VP, CMO) lifecycle & pipeline console.

All three ship as static HTML, no build step. Numbers reconcile across views. Mobile-clean down to iPhone SE.

Result

Demonstrated the function, end‑to‑end, before the first interview.

Reframed the conversation from credentials to craft. Surfaced exactly the operator instincts the role required (multi-channel acquisition, lifecycle attribution, sales enablement) in a form the hiring committee could click through.

Specifics held as confidential. Artifacts below are the actual builds, scrubbed of client identifiers.

Artifacts · 3

The three pieces, live.